How an always-on content engine lifted NUS Medicine's Facebook engagement
The challenge
NUS Medicine needed a consistent, engaging presence across Facebook, Instagram, LinkedIn, TikTok and YouTube: an always-on content engine, not a string of one-off campaigns.
The content had to keep pace with the moments its audience actually cares about, from health-awareness days to research milestones and campus life, and it had to do it month after month without dropping in quality.
Made for the feed
We ran it as an ongoing social media management and content-production engine, built run-and-gun for the feed. Short, vertical, talking-head and motion pieces tied to the calendar, World Heart Day, World Cancer Day and more, across content pillars spanning research, achievements, campus life and community.
Consistency did the heavy lifting. Publishing the right piece at the right moment, every month, is what turned a set of channels into an audience.
In the feed
Short, vertical pieces built for the platforms they live on, published to the moment: World Heart Day with Prof Roger Foo, and the White Coat Ceremony that welcomes each new cohort.
NUS Medicine at 120
The relationship runs to the school's biggest brand moments too. We produced the flagship film for NUS Medicine's 120th anniversary, "Of Unselfish Devotion and Splendid Achievement."