How "Lift From Within" reached over a quarter of Singapore for Ultherapy
The challenge
Ultherapy, Merz Aesthetics' non-invasive lifting treatment, needed to stand out through a crowded festive season and turn attention into sales, not just views.
In aesthetics, trust does the selling. The brief called for reach at scale without losing the credibility that makes someone book a treatment.
Lift From Within
We built the "Lift From Within" campaign around 49 influencers and three hero videos, run as a festive-season social push that put trusted voices in front of the audience at scale. Static and social creative carried the offer; the films carried the reason to believe.
It reached over a quarter of Singapore and won MARKies 2022 Gold for Most Effective Use of Digital, and it moved product: sales rose 58% year on year.
The films that did the selling
Three hero films put real, trusted voices at the centre of the campaign. Each ran across the festive push and pulled the audience toward the treatment.
The Results
Reach that sold
Campaign Assets
The Creative Work
