How Mendix beat its conversion goal by 66% across seven markets
The challenge
Mendix needed awareness and demand across seven markets in Southeast Asia and Australia and New Zealand, with a target of 354 conversions from a niche enterprise audience on a fixed media budget.
A fixed budget against a specialist audience across seven markets leaves no room for spray-and-pray. Every dollar had to be accountable to a conversion.
Three personas, budget that followed performance
We ran a multi-channel programme across Google Search, Google Display and LinkedIn, targeting three custom enterprise personas with both prospecting and retargeting. Each persona got its own message: one for the no-code newcomer, one for IT and management, one for the technical builder.
Then we managed it actively, reallocating budget mid-flight towards the best-performing channels and personas rather than holding a plan set on day one. The result cleared the goal and came in well under the target cost per lead.
The Results
Past the goal, under the cost
Campaign Assets
The Creative Work
