Performance Benchmarking

Determining whether your marketing results are good or bad

Know Where You Stand

You get stuck in this endless loop of planning and running our social media campaigns. Eventually, you look up and realise you ran five campaigns, spent thousands of dollars, and have no idea how they performed. Why did that competitor next door do better? Should you have spent more effort on LinkedIn instead of Facebook?

We’ve seen many companies stop at measuring positive ROI as a sign that their marketing efforts are going well. That alone isn’t indication enough that you have stretched your marketing dollars. Marketing performance benchmarking helps you go beyond ROI metrics, to determine how well your last campaign actually fared, to inform you what to do next.

Things We Do

Key People

Charanjit Singh
Managing Partner
Edwin Tam
Data and Strategy Director
Zulayha Sharin
Strategic Planner
Monil Nisar
Strategic Planner
Min Choi
Marketing Analyst
Our intelligence department is as diverse as it is
cross-functional. Our collective experience spans 20+ years in
markets over 3 continents.

ROI is not the only index of campaign performance. Factors like current performance VS past results, performance VS competitors should also be considered to ensure you are stretching your marketing dollars to their fullest extent. Read how below.

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Clients who have engaged us

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We work with the world's largest agencies and brands, to deliver compelling digital presences and campaigns. Check out some of our award-winning work: