You get stuck in this endless loop of planning and running our social media campaigns. Eventually, you look up and realise you ran five campaigns, spent thousands of dollars, and have no idea how they performed. Why did that competitor next door do better? Should you have spent more effort on LinkedIn instead of Facebook?
We’ve seen many companies stop at measuring positive ROI as a sign that their marketing efforts are going well. That alone isn’t indication enough that you have stretched your marketing dollars. Marketing performance benchmarking helps you go beyond ROI metrics, to determine how well your last campaign actually fared, to inform you what to do next.
ROI is not the only index of campaign performance. Factors like current performance VS past results, performance VS competitors should also be considered to ensure you are stretching your marketing dollars to their fullest extent. Read how below.
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