B2B Marketing Insights

APACs most-read independent agency blog. Always fresh, always insightful.

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Freshly pressed content and insights into the marketing industry.

Writer: Jan Mascarina

I'm Jan, internal marketer for Construct Digital. I have over 8 years of marketing and communications experience, spanning publishing, gaming, client-end and of course, digital. I make sure the things on this website work right, and that we're delivering content that matters to you - our reader. I am obsessed with mobile technology, UX, and my cat.

19/02/2019

Branding, Websites

Captain Marvel’s Brilliant 90's-Inspired Website is a Testament To The Power of Nostalgia in Marketing

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28/01/2019

#RETROSPECT2018

Construct Digital’s Year of Wins in 2018: Now Ranking Amongst Singapore’s Best Independent Digital Agencies

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15/01/2019

RETROSPECT2019

Next in 2019: Data and Storytelling Converge

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05/11/2018

Digital Marketing, Mobile, Mobile Marketing

Mobile Marketing for Christmas: How To Leverage The Festive Spending And Browsing Spike (Before It's Too Late!)

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23/10/2018

Web Development, App Development, Mobile, Mobile...

How Marketers & Developers Can Act On Mobile Data Insights for 2019

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04/10/2018

Mobile, Mobile Marketing

Why do people still buy iPhones upwards of $999 today?

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17/09/2018

Construct Digital, news

Introducing The New Construct Digital: New, Bold, Now.

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14/08/2018

Design, Opinion

We Took a Stab at Designing the Recently Signed National ID Card System in the Philippines.

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03/07/2018

Social Media, Digital Marketing, Singapore,...

Traditional Marketing Is Dead in Singapore (A Eulogy by Those Who Espouse Its Digital Replacement)

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23/03/2018

Awards, Introspective

An Introspective Look At Our PR Awards 2018 Win

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B2B Marketing Campaign e-Proposal Template

Marketing Objectives | Buyer Personas | Buyer Journeys | Content Ideas and Tactics

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Mobile Marketing Series
Insights to help you step up your mobile marketing strategy for your business.

Digital Marketing, Marketing Automation,...

The Good, The New, & The Obvious: 2020 MarTech Trends to Key On
Inah

Written By

Inah 03 January 2020
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Digital Marketing, Pokemon Go, Augmented Reality,...

Why Marketers should pay attention to Harry Potter: Wizards Unite
Sophia Ng

Written By

Sophia Ng 18 June 2019
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Mobile Marketing

Why Facebook In-Stream Video Ads Are Annoying—And How You Can Fix That
Jan Mascarina

Written By

Jan Mascarina 03 May 2019
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Video Marketing, Mobile, Mobile Marketing

Vertical Mobile Video Ads: How to make use of Newfound Screen Real Estate on Phones
Eli Hanif

Written By

Eli Hanif 28 November 2018
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finder

B2B Marketing Campaign e-Proposal Template

Marketing Objectives | Buyer Personas | Buyer Journeys | Content Ideas and Tactics

Free Download

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CONSTRUCT DIGITAL

114 Lavender Street
CT Hub 2, #11-85,
Singapore 338729

+65 6438 4886

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We are made up of eclectic, electric and fun people who have worked across the spectrum of digital services – from creative to marketing to production. More importantly, our clear-eyed view of this ever-changing industry, enables us to adapt and ride on the latest trends, tools and ideas.

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