B2B Marketing Insights

APACs most-read independent agency blog. Always fresh, always insightful.

Latest Insights
Freshly pressed content and insights into the marketing industry.

Writer: Jan Mascarina

I'm Jan, internal marketer for Construct Digital. I have over 8 years of marketing and communications experience, spanning publishing, gaming, client-end and of course, digital. I make sure the things on this website work right, and that we're delivering content that matters to you - our reader. I am obsessed with mobile technology, UX, and my cat.

19/02/2019

Branding, Websites

Captain Marvel’s Brilliant 90's-Inspired Website is a Testament To The Power of Nostalgia in Marketing

 Read more

28/01/2019

#RETROSPECT2018

Construct Digital’s Year of Wins in 2018: Now Ranking Amongst Singapore’s Best Independent Digital Agencies

 Read more

15/01/2019

RETROSPECT2019

Next in 2019: Data and Storytelling Converge

 Read more

05/11/2018

Digital Marketing, Mobile, Mobile Marketing

Mobile Marketing for Christmas: How To Leverage The Festive Spending And Browsing Spike (Before It's Too Late!)

 Read more

23/10/2018

Web Development, App Development, Mobile, Mobile...

How Marketers & Developers Can Act On Mobile Data Insights for 2019

 Read more

04/10/2018

Mobile, Mobile Marketing

Why do people still buy iPhones upwards of $999 today?

 Read more

17/09/2018

Construct Digital, news

Introducing The New Construct Digital: New, Bold, Now.

 Read more

14/08/2018

Design, Opinion

We Took a Stab at Designing the Recently Signed National ID Card System in the Philippines.

 Read more

03/07/2018

Social Media, Digital Marketing, Singapore,...

Traditional Marketing Is Dead in Singapore (A Eulogy by Those Who Espouse Its Digital Replacement)

 Read more

23/03/2018

Awards, Introspective

An Introspective Look At Our PR Awards 2018 Win

 Read more
finder

B2B Marketing Campaign e-Proposal Template

Marketing Objectives | Buyer Personas | Buyer Journeys | Content Ideas and Tactics

Free Download
Mobile Marketing Series
Insights to help you step up your mobile marketing strategy for your business.

Digital Marketing, Pokemon Go, Augmented Reality,...

Why Marketers should pay attention to Harry Potter: Wizards Unite
Sophia Ng

Written By

Sophia Ng 18 June 2019
Read more

Mobile Marketing

Why Facebook In-Stream Video Ads Are Annoying—And How You Can Fix That
Jan Mascarina

Written By

Jan Mascarina 03 May 2019
Read more

Video Marketing, Mobile, Mobile Marketing

Vertical Mobile Video Ads: How to make use of Newfound Screen Real Estate on Phones
Eli Hanif

Written By

Eli Hanif 28 November 2018
Read more

Data Analysis, App Development, Mobile, Mobile...

How To Get Higher Ratings for Your App in the Google Play Store
Lian Kai Neow

Written By

Lian Kai Neow 12 November 2018
Read more
finder

B2B Marketing Campaign e-Proposal Template

Marketing Objectives | Buyer Personas | Buyer Journeys | Content Ideas and Tactics

Free Download

Our Service Pillars

Insights

News

Stay Updated

Subscribe to our newsletter and never miss a market insight or content ever again.

CONSTRUCT DIGITAL

114 Lavender Street
CT Hub 2, #11-85,
Singapore 338729

+65 6438 4886

Contact Form
ABOUT

We are made up of eclectic, electric and fun people who have worked across the spectrum of digital services – from creative to marketing to production. More importantly, our clear-eyed view of this ever-changing industry, enables us to adapt and ride on the latest trends, tools and ideas.

© 2019 Construct Pte Ltd