Why Facebook In-Stream Video Ads Are Annoying—And How You Can Fix That

- 27 July 2018 at 3:23 | 0 comments

Have you ever found yourself in a conversation you didn’t want to be in? That’s exactly how it feels to be bombarded with unsolicited ads. Read More
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

Why Facebook In-Stream Video Ads Are Annoying—And How You Can Fix That

- 27 July 2018 at 3:23 | 0 comments

Have you ever found yourself in a conversation you didn’t want to be in? That’s exactly how it feels to be bombarded with unsolicited ads. Read More 
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

B2B Facebook Advertising: The Why's and How's

- 24 July 2018 at 0:19 | 0 comments

Before you start running ads on Facebook, you should always ask yourself this question: "What is your goal?"Read More 
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

Social Media Addiction in Singapore: Is This Really a Problem?

- 19 July 2018 at 9:47 | 1 comments

Social media has become an increasingly popular leisure activity over the last decade. Singapore has 4.4 million active social media users, representing 77% of the total population. This places Singapore in top 3 countries for media penetration, which also include the United Arab Emirates (99%) and South Korea (77%).Read More 
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

Content Marketing Examples: How and Why Great Content Works

- 17 July 2018 at 8:56 | 2 comments

“I’m a content marketer.” Raise your hand if you’ve ever uttered those words to a clueless audience about, oh, say, 100% of the time. Despite it being a buzzword for the past decade or so, not a lot of people know what content marketing is about.Read More 
Topics: Digital Marketing Content Marketing Singapore Construct Digital Digital Blitz

Traditional Marketing Is Dead in Singapore (A Eulogy by Those Who Espouse Its Digital Replacement)

- 03 July 2018 at 14:41 | 0 comments

You’ve seen the empty billboards. Buses and trains once fully skinned with ads, now back to their original colours. Public monitors that once played ads, now forgotten. Print publications closing up shop right and left. What once defined the advertising landscape, boasting captive audiences now often get ignored.Read More 
Topics: Social Media Digital Marketing Singapore Digital Blitz

Everything a Digital Marketer Needs to Know About Data Collection Through (Ethical) Web Scraping

- 18 June 2018 at 10:21 | 0 comments

Imagine you had 13,000 e-mail subscribers, with no other detail but their .coms. Imagine you had to send out e-mail content to these subscribers, without any context or insight as to who they are.Read More 
Topics: Data Analysis Singapore Construct Digital Data Science

7 Ideas to Optimise Your Website for Easter

- 29 March 2018 at 8:52 | 0 comments

  Three-day weekend? Not an April Fool’s joke, guys!Read More 
Topics: Content Marketing Singapore Occasion-Based Marketing

Know Your Customers: A Data Analytics Framework to Understand Customers

- 18 January 2018 at 12:49 | 0 comments

Who are your customers? What do they want or need? In this blog post, we examine the importance of knowing your customers and share a data analytical framework to do so.Read More 
Topics: Data Analysis Singapore Data Science

How to Buy Bitcoin in Singapore

- 11 December 2017 at 5:08 | 24 comments

There's been a whole lot of buzz around bitcoin lately. Bitcoin seems to have become a constant talking point at just about every dinner party I've been at this past month. And the moment I mention that I have invested in bitcoin and some other crypto currencies, I am inundated with questions on how to go about easily getting your hands on some bitcoins.Read More 
Topics: Singapore Payment Gateways Singapore Blockchain

8 Popular eCommerce Sites in Singapore

- 09 May 2017 at 4:38 | 18 comments

More consumers are now bringing their shopping experience closer to the digital front. With many turning to their mobile phones as their preferred purchasing tool, brick-and-mortar businesses are definitely in for a big shakeout. Behold, eCommerce is taking the retail experience to a whole new level.    See this for instance: In 2016 alone, eCommerce sales worldwide hit $1.9 trillion, and the number is foreseen to almost double to $4 trillion by 2020. In Singapore, eCommerce revenues are expected to exceed S$7 billion in 2025. Not surprising therefore that many eCommerce startups thrive in the local market. And guess what? So can yours.  In this blog post, we’re rounding up some of the most popular eCommerce websites in Singapore. Let these top picks inspire you and get your online store going. Read More 
Topics: Digital Marketing B2C Marketing Singapore eCommerce