SEO SEM SMM: The Holy Trinity of Digital Marketing

- 31 October 2016 at 14:50 | 4 comments

I'll start this post off with a question. Which of the following do you think is the MOST IMPORTANT digital marketing tactic for a small business in Singapore?Read More
Topics: Social Media SEO Digital Marketing Demand Generation Inbound Marketing

SEO SEM SMM: The Holy Trinity of Digital Marketing

- 31 October 2016 at 14:50 | 4 comments

I'll start this post off with a question. Which of the following do you think is the MOST IMPORTANT digital marketing tactic for a small business in Singapore?Read More 
Topics: Social Media SEO Digital Marketing Demand Generation Inbound Marketing

5 Digital Bites b/f Breakfast: Poor Digital Experiences, Are Hashtags Useless, & More

- 04 October 2016 at 0:30 | 0 comments

What makes a great digital experience? Simple: it’s all about how engaged your customers feel when they interact with your brand on digital platforms. So, something as basic as the time it takes for your website to load can greatly affect a customer’s perception of a brand.  Unfortunately, in Singapore, the majority of consumers are unsatisfied with the digital experiences they have with brands. Read on to find out why brands should pay attention to providing customers with consistent and delightful digital experiences! In other digital news: Are Twitter’s hashtags becoming useless; WeChat and the future of social media; Longer tweets are now possible; and unlocking the lucrative Southeast Asian digital market.Read More 
Topics: Social Media Digital Marketing Demand Generation 5 Digital Bites Singapore

Fixing a Broken B2B Whitepaper    (Part 1)

- 20 August 2015 at 4:33 | 0 comments

  B2B marketers love whitepapers.   It’s the ultimate objective information source that helps your readers and enhances your business’s thought leadership. Best of all, it can be reused over and over, again and again – just email to a mailing list, direct to landing page and download whitepaper. That’s great…until I open the whitepaper. Too often, it’s a collection of drivel lashed by jargon – in short, useless. And it could lead to mailing list un-subscriptions. Now that’s a shame if that happens to you, isn’t it?  How Do I Make a Whitepaper? It’s really not that tough. All you need is purpose, facts, organisation and storytelling; mix them up; and serve whole. To make things easier, I’ve distilled them down into five distinct areas:        Whitepaper Purpose & Topics        Get Your Facts & Proofs        Organise Your Whitepaper        Write, Revise & Edit        Graphics & Diagrams For graphically-minded people, here's the process Read More 
Topics: Email Marketing Demand Generation Content Marketing B2B Marketing

3 questions to ask your digital agency before hitting send on your email campaign

- 19 August 2015 at 5:44 | 0 comments

So you’ve invested time and money into preparing a great piece of content for your prospects to download and you’re ready to send out an email to all the prospects in your list… inviting everyone to come and get it while its hot.  Great! But wait...Read More 
Topics: Email Marketing Digital Marketing Marketing Automation Demand Generation

Is Google Analytics Set Up Correctly?

- 06 July 2015 at 9:05 | 0 comments

Installing and configuring Google Analytics is part of every developer's job these days. Here’s a quick checklist to make sure you’re not missing out any important information or making any serious mistakes.Read More 
Topics: SEO Digital Marketing Demand Generation Google

7 Ways To Improve Conversions On Your Website

- 05 June 2015 at 8:58 | 0 comments

It's 2015 and the company website continues to be the most important yet overlooked marketing tool in the organisation. This is particularly true for many SMEs in Singapore engaging in B2B businesses typically in niche industries. I'm talking about businesses that have been around for over 10 years, pre-internet era brick-and-mortar type businesses.Read More 
Topics: Digital Marketing Marketing Automation Demand Generation