Everything a Digital Marketer Needs to Know About Data Collection Through (Ethical) Web Scraping

- 18 June 2018 at 10:21 | 0 comments

Imagine you had 13,000 e-mail subscribers, with no other detail but their .coms. Imagine you had to send out e-mail content to these subscribers, without any context or insight as to who they are.Read More
Topics: Data Analysis Singapore Construct Digital Data Science

Everything a Digital Marketer Needs to Know About Data Collection Through (Ethical) Web Scraping

- 18 June 2018 at 10:21 | 0 comments

Imagine you had 13,000 e-mail subscribers, with no other detail but their .coms. Imagine you had to send out e-mail content to these subscribers, without any context or insight as to who they are.Read More 
Topics: Data Analysis Singapore Construct Digital Data Science

Harvest Your Data or Lose Valuable Information

- 29 January 2018 at 3:56 | 0 comments

Exchange of data occurs whenever we interact with customers. This blog post examines the loss of valuable information when businesses do not take steps to harvest this data.Read More 
Topics: Data Science

B2C eCommerce: Know Your Customers, Including Those You'll Never Meet

- 22 January 2018 at 6:44 | 2 comments

In the eCommerce space, businesses rarely meet their customers. However, they often have the most data about their customers, such as transactions, website movement, shopping cart abandonment, and more. Just what can eCommerce sites do with this treasure trove of customer information? Read More 
Topics: Data Analysis Buyer Personas eCommerce Data Science

Know Your Customers: A Data Analytics Framework to Understand Customers

- 18 January 2018 at 12:49 | 0 comments

Who are your customers? What do they want or need? In this blog post, we examine the importance of knowing your customers and share a data analytical framework to do so.Read More 
Topics: Data Analysis Singapore Data Science

Data@Construct: Forge Better Decisions

- 10 January 2018 at 5:45 | 0 comments

Does this sound familiar? “I feel that we should do this.” OK. What’s it based on? “My gut.”  It’s all good when picking a place for lunch. But if our decisions can make or break a campaign, product, or business—we should do better than just relying on "my gut." Don’t get me wrong. Intuition (aka our gut) is a great start in solving problems. But intuition is fickle and undependable. It sways with emotions, circumstances, and over-emphasises what we know. We could do better, like so:Read More 
Topics: Data Analysis AI Data Science