B2C eCommerce: Know Your Customers, Including Those You'll Never Meet

- 22 January 2018 at 6:44 | 2 comments

In the eCommerce space, businesses rarely meet their customers. However, they often have the most data about their customers, such as transactions, website movement, shopping cart abandonment, and more. Just what can eCommerce sites do with this treasure trove of customer information? Read More
Topics: Data Analysis Buyer Personas eCommerce Data Science

B2C eCommerce: Know Your Customers, Including Those You'll Never Meet

- 22 January 2018 at 6:44 | 2 comments

In the eCommerce space, businesses rarely meet their customers. However, they often have the most data about their customers, such as transactions, website movement, shopping cart abandonment, and more. Just what can eCommerce sites do with this treasure trove of customer information? Read More 
Topics: Data Analysis Buyer Personas eCommerce Data Science

Know Your Customers: A Data Analytics Framework to Understand Customers

- 18 January 2018 at 12:49 | 0 comments

Who are your customers? What do they want or need? In this blog post, we examine the importance of knowing your customers and share a data analytical framework to do so.Read More 
Topics: Data Analysis Singapore Data Science

Milk and Cornflakes – Finding Bundles of Joy with Time-Series Analytics

- 11 January 2018 at 5:00 | 0 comments

In this article, we describe what Dynamic Time Wrapping is and how it can benefit you. Read More 
Topics: Data Analysis AI

Data@Construct: Forge Better Decisions

- 10 January 2018 at 5:45 | 0 comments

Does this sound familiar? “I feel that we should do this.” OK. What’s it based on? “My gut.”  It’s all good when picking a place for lunch. But if our decisions can make or break a campaign, product, or business—we should do better than just relying on "my gut." Don’t get me wrong. Intuition (aka our gut) is a great start in solving problems. But intuition is fickle and undependable. It sways with emotions, circumstances, and over-emphasises what we know. We could do better, like so:Read More 
Topics: Data Analysis AI Data Science

Marketers! Here Are the Must-Know 2017 Digital Trends: Part 2

- 23 January 2017 at 2:12 | 0 comments

In part 1 of our mini-series on the 2017 digital trends, we examined developments in three key fields: SEO, social media, and content marketing. We also talked about what these developments mean for marketers and how they can update their marketing strategies accordingly. This second and final part focuses on another three fields: eCommerce, user experience (UX), and big data.Read More 
Topics: Web Design Digital Marketing Data Analysis Content Marketing B2B Marketing B2C Marketing AI Chatbots

5 Digital Bites b/f Breakfast: Game of Thrones, Augmented Reality, & More

- 02 May 2016 at 23:30 | 0 comments

Winter is here. The long-awaited Game of Thrones season six finally graced the small screen about a week ago. We (yep, several hardcore Game of Thrones fans here at Construct Digital!) are thrilled to see how this season would diverge from the novels. In the spirit of all things #GoT, this week’s 5 Digital Bites features a network analysis of Game of Thrones character relationships. You’re welcome! More from digital land: How to use Augmented Reality in your marketing; What 5 years of TV data can tell us about youth TV viewership; How to manage complexity in product design; and How to invite readers to your content.Read More 
Topics: Web Design Data Analysis Content Marketing 5 Digital Bites

5 Digital Bites b/f Breakfast: Facebook’s Challenges, Google AMP, & More

- 19 April 2016 at 0:30 | 4 comments

Looks like Twitter is not the only social media giant facing growth challenges. Recent reports about Facebook suffering from a 21 percent drop in personal shares has led to speculations about the platform losing its intimacy. Could this be a sign of the beginning of Facebook’s decline in popularity? We’ll see. In other digital news: Why we still go into the office when most work is digital; Google AMP and search rankings; What the heck is Buzzfeed; and Data lessons from Millennials.Read More 
Topics: Social Media SEO Data Analysis Content Marketing Google B2B Marketing 5 Digital Bites

Marketers! Tech Skills are No Longer Optional for Your Career

- 06 April 2016 at 0:00 | 2 comments

One key theme struck me when I listened to the Finance Minister deliver the Singapore Budget 2016 two weeks ago. This was the emphasis on developing tech skills to stay ahead of the current economic challenges. Now that’s a call marketers should heed. Most of the client-side marketers whom we’ve worked with just don’t understand or use technology well. For example, they lack skills in marketing technologies, such as using marketing automation. B2B marketers in particular tend to rely on traditional marketing practices like tradeshows. Given concerted national efforts to build a tech-enabled Smart Nation, marketers who are unable or unwilling to know technology will be left behind. Not sure where to start building your tech skills? Fret not, we’ve identified three key tech skills that marketers should get up to speed with.Read More 
Topics: Marketing Automation Data Analysis B2B Marketing

5 Digital Bites Before Breakfast: On Content Marketing, Story Making, LinkedIn Secrets, & Emoji Data Analysis...?

- 10 February 2016 at 1:00 | 0 comments

Welcome to the first of our weekly 5 Digital Things Before Breakfast! This series brings together interesting and useful Digital Marketing trends and news.  In this edition, we learn how to win at Content Marketing; Storytelling is passe – now it’s time to…make stories? If you’re on LinkedIn, take a leaf from the pros. Finally, has data science run out of things to analyse? Their next data source: emojis.Read More 
Topics: Data Analysis Content Marketing 5 Digital Bites