Marketers! Here Are the Must-Know 2017 Digital Trends: Part 1

- 09 January 2017 at 4:00 | 0 comments

2017 is finally upon us! As usual, around this time, people are gazing into their crystal balls and identifying the key trends that will dominate their fields this new year. It’s important to stay updated regularly, but we know that it can be hard to keep up with what’s new. With so many predictions being made left, right, and centre, it can also be challenging to know what truly matters. We’ve got you marketers covered! We’ve scoured the web, read what thought leaders in several key digital fields have to say, and identified the 2017 digital trends that marketers need to know. At the end, we’ll give our take on how marketers can stay ahead in a dynamic digital world.  Consider this post (and the upcoming part 2) a roundup of 2017 digital trends.Read More
Topics: Social Media SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Augmented Reality Inbound Marketing Local SEO

Marketers! Here Are the Must-Know 2017 Digital Trends: Part 1

- 09 January 2017 at 4:00 | 0 comments

2017 is finally upon us! As usual, around this time, people are gazing into their crystal balls and identifying the key trends that will dominate their fields this new year. It’s important to stay updated regularly, but we know that it can be hard to keep up with what’s new. With so many predictions being made left, right, and centre, it can also be challenging to know what truly matters. We’ve got you marketers covered! We’ve scoured the web, read what thought leaders in several key digital fields have to say, and identified the 2017 digital trends that marketers need to know. At the end, we’ll give our take on how marketers can stay ahead in a dynamic digital world.  Consider this post (and the upcoming part 2) a roundup of 2017 digital trends.Read More 
Topics: Social Media SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Augmented Reality Inbound Marketing Local SEO

Online to Offline: 3 Case Studies from Around the World

- 25 July 2016 at 3:30 | 0 comments

Did you know that eCommerce only accounted for 7% of total retail sales in the USA (src: YCharts)? It’s a remarkably small share of the retail pie. That means most people buy offline at a nearby store. Not at websites. And increasingly, retailers use digital tactics to drive in-store footfall in the hopes of ringing up customers at the til. But who does it well? We looked around and found a few.Read More 
Topics: Digital Marketing B2C Marketing Pokemon Go Augmented Reality

A History of Augumented Reality: When Digital & Physical Worlds Converge

- 22 July 2016 at 2:00 | 0 comments

As we all know, Pokémon Go has taken over the world. Because of this, Augmented Reality (AR) is now in the spotlight as a medium for the future of branded entertainment. But is it really a recent phenomenon or does have roots that extend far into the past? Check out our timeline for the answer. It’s quite surprising.Read More 
Topics: Pokemon Go Augmented Reality

Pokémon Go: The Big List of Weirdness & Coolness

- 19 July 2016 at 8:04 | 0 comments

“Gotta Catch 'em All!” Unless you’ve been hiding under a rock, Pokémon Go is driving the world insane. The location-based Augmented Reality game is currently the #1 free app on iOS and Google Play marketplaces. And it has generated a daily revenue of US1.6 Million (in USA and iOS alone) and surpassed Twitter in daily active users – in just two weeks! In anticipation of its release in Asia (we hope soon!), we’ve trawled the web to find out how Pokémon Go has shaken up the world. It’s certainly been…interesting.Read More 
Topics: Pokemon Go Augmented Reality