Insights

What's the Real Score Between Marketing and ChatGPT? The B2Humans of Construct Digital Speak

Inah Espinola

Humans of Construct - Saifuddin Savliwala, Senior Project Manager

Inah Espinola

Email marketing

How to Make the Most of Email Marketing Today

Sharon Low

Construct Digital Leaders: What’s the Next Big Thing in B2B Marketing 2023?

Sharon Low

10 Effective Copywriting Tips for High Converting UX

Inah Espinola

Humans of Construct - Joseph Velasquez, Associate Creative Director

Inah Espinola

5 Ways to Avoid Greenwashing in Marketing

Sharon Low

Humans of Construct - Harrison Cowan, Account Director

Inah Espinola

How To Succeed in Digital Marketing in a Post-Pandemic Future

Samantha Seah

Influencer Marketing Should Be About Sharing Values, Not Just Exposure. Here's Why

Sharon Low

Prepare for What’s Next in B2B Marketing

We offer you valuable insights from industry experts and senior marketing professionals on the future of digital marketing, with an eye to the opportunities and challenges they present. Our unique voice and fresh thinking will give you a sense of what’s coming down the line, so you can be inspired, informed, and invigorated to stay ahead of the curve.

Marketing Transformation

Deliver unstoppable growth

Experience Transformation

Create world-class experiences

Business Transformation

Make smarter business decisions

13 Feb 2024
Simranjit Singh: Conquering Cancer With Data
15 Dec 2023
There’s a GPT For That: 10 Top Custom GPTs for Marketers and Creatives
13 Dec 2023
Revolutionary Strides in Video Generation
13 Dec 2023
Custom GPTs or How I Learned to Stop Working Harder and Love AI Assistants
12 Dec 2023
Future-Proof Your Marketing: Understanding Custom GPTs and Autonomous Agents
12 Dec 2023
Diversifying the LLM Landscape: Google's Gemini Challenges OpenAI's Dominance
10 Dec 2023
The Great AI Odyssey: Sam Altman's Turbulent Weekend at OpenAI's Helm
15 Nov 2023
Synthetic Insights: The New Frontier in Marketing Research and Strategy
15 Nov 2023
Narratives of Triumph: Brands Leading the Charge in AI-Driven Strategic Planning
14 Nov 2023
Decoding Research: AI Tools That Illuminate Marketing Insights
14 Nov 2023
My Take on the OpenAI Dev Day Announcements as an Experienced Marketer and Agency Operator
15 Oct 2023
Driving AI Transformation: A Roadmap for Business Leaders
15 Oct 2023
The Rise of the Agent Workforce- Steering Towards AI Driven Operations
15 Oct 2023
Latest Developments in AI - October 2023 Edition
09 Oct 2023
Microsoft’s Copilot AI: Elevating Marketing Productivity
12 Sep 2023
Surviving the Robot Uprising: How I Told My Kids to AI-Proof Their Lives (and Marketing Careers)
12 Sep 2023
AI Learning for Marketers: Kickstart Your Journey Today
11 Sep 2023
4 Learning Platforms to Level Up Your AI Skills
11 Sep 2023
AI Titans Clash- The Latest Showdowns in the World of Innovation
11 Sep 2023
Hacking ChatGPT: Prompt Engineering Best Practices
14 Aug 2023
The Ethical Dilemma: Should We Disclose AI-Generated Content to Audiences?
14 Aug 2023
The Rise of AI Journalists: How The Associated Press Uses Bots for News
14 Aug 2023
RunwayML: A Marketer's Secret Weapon for Next-Gen Video Content
14 Jul 2023
Supercharge Your Content and SEO Strategy With These 10 AI tools
14 Jul 2023
Demystifying Generative AI: Your Essential Glossary for Large Language Models
14 Jul 2023
Generative AI: The Trillion-Dollar Game Changer for the Global Economy and Workforce
14 Jul 2023
ChatGPT Growth Slows
14 Jul 2023
Revolutionise Your Marketing Strategy
16 Jun 2023
Generative AI Takes the Lead in SAP's "Be Ready" Campaign
16 Jun 2023
Google Introduces New AI-Powered Ads
16 Jun 2023
10 Cool AI Tools Every Marketer Should Know
08 Jun 2023
AI In Action - Generating SEO Tags for large websites using ChatGPT AND NO-CODE AUTOMATION
19 May 2023
10 ChatGPT plugins to supercharge every Marketer's productivity
19 May 2023
H1 2023 Artificial Intelligence Timeline
19 Apr 2023
The Benefits of Implementing AI in Your Marketing Strategy
03 Apr 2023
Women of Construct - Inah, Luna and Jacqueline
27 Mar 2023
Women of Construct - Sharon, Felani, Elvin, and Ashley
20 Mar 2023
Women of Construct: Elleen, Denise, Raveena, and Jeslynn
13 Mar 2023
Women of Construct: Thao, Aahana, and Lopa
10 Feb 2023
What's the Real Score Between Marketing and ChatGPT? The B2Humans of Construct Digital Speak
30 Jan 2023
Combining SEO & CRO: All You Need to Know to Boost Conversions
12 Jan 2023
Humans of Construct - Saifuddin Savliwala, Senior Project Manager
09 Jan 2023
How to Make the Most of Email Marketing Today
06 Dec 2022
Construct Digital Leaders: What’s the Next Big Thing in B2B Marketing 2023?
25 Nov 2022
10 Effective Copywriting Tips for High Converting UX
16 Nov 2022
Humans of Construct - Joseph Velasquez, Associate Creative Director
07 Nov 2022
How to Drive Product Upsells With Marketing Automation
27 Oct 2022
The Role of UI/UX in Transforming Your Business
19 Oct 2022
Your Guide to a Winning Social Media Content Strategy
12 Oct 2022
Humans of Construct - Aahana Nawab, Senior Strategic Planner
04 Oct 2022
5 Ways to Avoid Greenwashing in Marketing
28 Sep 2022
Humans of Construct - Harrison Cowan, Account Director
20 Sep 2022
The Who, What, Why, & How of Digital Marketing
14 Sep 2022
How To Succeed in Digital Marketing in a Post-Pandemic Future
30 Aug 2022
Influencer Marketing Should Be About Sharing Values, Not Just Exposure. Here's Why
24 Aug 2022
Google Not What It Used To Be? Try TikToK
15 Aug 2022
The Who, What, Why & How of Branding
02 Aug 2022
B2B SEO: How To Increase Your Brand Visibility via SEO
25 Jul 2022
TikTok vs. Instagram Reels: Why Your Strategies Should Differ
19 Jul 2022
Why Transforming the Brand Experience Is the Key to the Future of Marketing
12 Jul 2022
Why a Great Content Experience is a Great Customer Experience
05 Jul 2022
How to leverage SEO, digital marketing, and social media to accelerate marketing transformation
28 Jun 2022
Construct lights up at MARKies 2022
09 May 2022
5 Challenges to Marketing Transformation
06 Mar 2022
How to Map your Customer Journey to deliver the best B2B Customer Experience
25 Feb 2022
Why Customer Experience Transformation is Important for your B2B Business
16 Feb 2022
Go beyond the Marketing Team to Succeed with your Account Based Marketing
07 Feb 2022
A Shameful Job Scam
27 Jan 2022
An Executive POV to Understanding Data Analytics: How Descriptive vs Predictive vs Prescriptive Analytics can drive your Business Transformation
17 Jan 2022
Marketing Automation and Customer Data Platforms - Table stakes for Marketing Transformation in 2022.
13 Jan 2022
Chatbots For The Modern Business: Simple Vs AI Chatbot Workflow Strategies
10 Jan 2022
The Strategic Business Imperative for Digital Transformation in Asia
26 Dec 2021
Why Creativity is the Marketers No.1 Asset and how to Improve your Creativity
20 Dec 2021
Introducing Design Thinking as a Framework for Executing Your Digital Transformation Roadmap
05 Dec 2021
8 Free AI Marketing Tools to Improve your Marketing Team's Productivity
30 Nov 2021
Guide to Hiring a B2B Marketing Agency: What To Look Out For When Appointing A Singapore-Based Agency
29 Nov 2021
DMP vs CDP - What's the difference and what should you be using?
26 Nov 2021
Our biggest Awards Night Haul MEA2021
22 Nov 2021
How B2B Marketers Can Use Facebook to Ramp Up New Business
16 Nov 2021
Web3.0 And Digital Marketing
05 Nov 2021
The limitations of marketing automation
01 Nov 2021
Picking The Right Digital Marketing Agency in Singapore For You
29 Oct 2021
What Marketers need to know about the Metaverse in 2021
22 Oct 2021
Shortlisted for 6 Marketing Excellence Awards in 2021
15 Oct 2021
Marketing Transformation in the Next Normal
17 Jun 2021
Triple win for Construct Digital at MARKies Awards 2021
03 Jun 2021
Shortlisted for 8 Markies Awards
27 May 2021
How personalising your content can increase your conversions
27 May 2021
Top B2B Inbound Lead Generation Strategies for 2021
13 Apr 2021
How creating a Buyer Persona gets you qualified leads
12 Apr 2021
How to increase website traffic using Social Media
25 Feb 2021
Top 3 Marketing Tips for your Startup in 2021
25 Feb 2021
How Nurturing Emails get you Qualified Leads
11 Dec 2020
2 Wins for Construct Digital at MEA Awards 2020
16 Nov 2020
Shortlisted for 5 Marketing Excellence Awards
28 Oct 2020
SEO Taking Too Long? Try SVO Instead.
17 Sep 2020
B2B AGENCY CONSTRUCT DIGITAL ANNOUNCES SEVEN NEW CLIENTS
07 Aug 2020
We've Hired John Scott to Sharpen Our Creative Edge
12 May 2020
Digital Transformation 101: Setting Up Today's Businesses for Future Success
12 May 2020
2020 SEO Best Practices for B2B Businesses
23 Mar 2020
2021 SEO Strategy Guide for B2B Businesses
21 Feb 2020
Why you need a B2B Digital Agency in Singapore
03 Jan 2020
The Good, The New, & The Obvious: 2020 MarTech Trends to Key On
23 Dec 2019
7 steps for a Successful Ecommerce Marketing Strategy in 2020
13 Dec 2019
5 Digital Marketing Campaigns of 2019 That Created Lasting Connections
15 Nov 2019
4 Ways to Improve Your Video Marketing
17 Oct 2019
Customer intelligence is the next wave in digital marketing
08 Oct 2019
How Marketing Automation can create value in the customer journey
19 Sep 2019
Navigating the Social Justice Marketing minefield
17 Sep 2019
Digital Marketing Mistakes to Avoid in 2019
04 Sep 2019
A 5-Step Guide to Social Media Optimization
05 Aug 2019
3 Marketing Tactics You Most Probably Have Never Heard Of
25 Jul 2019
Back To The Basics: 7 Steps To Start An Email Campaign
18 Jul 2019
On Rgds, Revert, and Irregardless
11 Jul 2019
6 Things Marketers Should Know About Effective Email Marketing
05 Jul 2019
Your 3-Minute Guide to Augmented Reality (AR): How Does It Work?
20 Jun 2019
TikTok Grows Louder: Should Brands Start Dancing To Its Beat?
18 Jun 2019
Why Marketers should pay attention to Harry Potter: Wizards Unite
07 Jun 2019
Natural Language Processing. What Is It Really?
30 May 2019
Demolish Your Competition By Marrying Data Science & Digital Marketing
23 May 2019
Google Search Console 2019: Powerful Search Optimisation and Campaign Performance Tool (Often Overlooked By Marketers)
17 May 2019
Account-Based Marketing is 2019: Updated
03 May 2019
Why Facebook In-Stream Video Ads Are Annoying—And How You Can Fix That
18 Apr 2019
8 Free Google Tools for Digital Marketing Analytics You Should Be Using (Complete Glossary of Free Google Tools in 2019)
11 Apr 2019
The Different types of Call-to-Actions CTAs (and The Martech Tools To Help You Master Them)
05 Apr 2019
A/B Testing your Call-to-Actions: How To Make Your Audiences Click Through Your CTAs
27 Mar 2019
How To Use Negative Call-to-Actions (CTAs) for Higher Click-Through Rates (CTRs)
27 Mar 2019
Spotify Leverages Their User Base In Fight Against Apple App Store Charges, and Apple's Response to "Time To Play Fair"
21 Mar 2019
The Importance of Business Intelligence in Marketing Today: 3 Benefits of Dashboards for Marketers
14 Mar 2019
The Right Way to Use Marketing Technologies (Martech) - Use it To Keep Up With Marketing Trends!
14 Mar 2019
A Guide To Mastering Your CTAs! (4 Elements to Your CTA That You Should Know!)
08 Mar 2019
Introducing the Data Team at Construct Digital: Analysts who Discover Data-Driven-Solutions to Complicated Problems
07 Mar 2019
How Marketing Technologies (Martech) Can Help You Keep Up With Marketing Developments and Trends
19 Feb 2019
Captain Marvel’s Brilliant 90's-Inspired Website is a Testament To The Power of Nostalgia in Marketing
28 Jan 2019
Construct Digital’s Year of Wins in 2018: Now Ranking Amongst Singapore’s Best Independent Digital Agencies
17 Jan 2019
Early 2019 Waves: Gillette Says #MeToo, and the Record-Breaking Egg
15 Jan 2019
Next in 2019: Data and Storytelling Converge
02 Jan 2019
Important Digital Advertising Developments in 2018.
01 Jan 2019
5 Campaigns that Took Off in 2018, and What You Can Learn from Them for 2019
01 Jan 2019
"Localis-Asian" - Asian Localisation Examples & Lessons in 2018 to Guide Your 2019
18 Dec 2018
Go-Jek v.s. Grab: Who provides a better user experience?
10 Dec 2018
Marketing for Chinese New Year: Keywords to consider for an effective festive campaign
04 Dec 2018
A List of Yearly eCommerce Sale Events and How To Avoid Hurting Your Brand in a World of Constant Discounts
28 Nov 2018
Vertical Mobile Video Ads: How to make use of Newfound Screen Real Estate on Phones
16 Nov 2018
The Marketing Behind Pokémon and the Secret to its Recurring Hype and Brand Longevity
15 Nov 2018
Construct Digital Recognised for Excellence In Search Marketing for Giant Singapore
13 Nov 2018
Art & The Thin Line Between Inspiration & Plagiarism: An Example from Michelle Poonawalla and Kerby Rosanes
12 Nov 2018
How To Get Higher Ratings for Your App in the Google Play Store
08 Nov 2018
Mobile Connectivity and App Optimisation: A Snapshot of 6 Countries
05 Nov 2018
Mobile Marketing for Christmas: How To Leverage The Festive Spending And Browsing Spike (Before It's Too Late!)
23 Oct 2018
How Marketers & Developers Can Act On Mobile Data Insights for 2019
22 Oct 2018
The Construct Way: How We Use Data To Drive Insights.
09 Oct 2018
Good Content, Hooks. Things We Can Learn from Viral Sensation S-Hook Ahlian.
04 Oct 2018
Why do people still buy iPhones upwards of $999 today?
17 Sep 2018
Introducing The New Construct Digital: New, Bold, Now.
14 Sep 2018
How to Market to the Mobile-Only Generation
04 Sep 2018
The Mobile-First Generation: How You Can Leverage On This Trend
29 Aug 2018
The Mobile-First Generation: What Does It Mean
14 Aug 2018
We Took a Stab at Designing the Recently Signed National ID Card System in the Philippines.
14 Aug 2018
Mobile Push Notifications: Annoying or Necessary for Your Mobile App?
24 Jul 2018
B2B Facebook Advertising: The Why's and How's
19 Jul 2018
Social Media Addiction in Singapore: Is This Really a Problem?
17 Jul 2018
Content Marketing Examples: How and Why Great Content Works
03 Jul 2018
Traditional Marketing Is Dead in Singapore (A Eulogy by Those Who Espouse Its Digital Replacement)
20 Jun 2018
QA Testing vs. UAT: What’s the Difference?
18 Jun 2018
Everything a Digital Marketer Needs to Know About Data Collection Through (Ethical) Web Scraping
13 Jun 2018
UAT Guide: Everything You Need to Know About User Acceptance Testing, Part 2 (Functional Testing)
06 Jun 2018
UAT Guide: Everything You Need to Know About User Acceptance Testing, Part 1 (Design and Usability)
30 May 2018
How to Run User Acceptance Test (UAT): An Actual Example From a Singaporean Tech Company
25 May 2018
What Is User Acceptance Testing (UAT)? The Ultimate Guide for 2018
24 May 2018
Charting Our Path: One Step At A Time
17 May 2018
Best Marketing Technologies to Help You Maximize Your ROI
07 May 2018
Blockchain Platforms for Marketing (That You Can Use Right Now)
04 May 2018
Your Guide To Web Development Terms and Lingo (The Crash Course You Didn't Know You Needed!)
03 May 2018
Our First Award Show… and Gold!
27 Apr 2018
How To Use The New Google Outstream Ads for YouTube Videos (Outside YouTube!)
20 Apr 2018
Did Progressive Web Apps Prevent the Prophesied Web Death? (An Analysis in 2018)
17 Apr 2018
Facebook’s New Custom Audience Terms Explained in the Wake of Cambridge Analytica
17 Apr 2018
GDPR and PDPA: What’s the Difference?
12 Apr 2018
“I’m Not Really a Marketer” Says Our Marketing Lead, Linus
05 Apr 2018
5 Technical Reasons Your Blog Has a High Bounce Rate (and How to Fix It!)
29 Mar 2018
7 Ideas to Optimise Your Website for Easter
23 Mar 2018
An Introspective Look At Our PR Awards 2018 Win
21 Mar 2018
My Transition from Journalism into Content Marketing
15 Mar 2018
Top 3 B2B Content Marketing Challenges and How to Solve Them 
02 Mar 2018
10 Tried-and-Tested Viral Content Tactics
20 Feb 2018
Building the Team in Bangkok: Construct Digital's 2018 Offsite
29 Jan 2018
Harvest Your Data or Lose Valuable Information
22 Jan 2018
B2C eCommerce: Know Your Customers, Including Those You'll Never Meet
18 Jan 2018
Know Your Customers: A Data Analytics Framework to Understand Customers
11 Jan 2018
Milk and Cornflakes – Finding Bundles of Joy with Time-Series Analytics
10 Jan 2018
Data@Construct: Forge Better Decisions
15 Dec 2017
How To Identify Target Accounts For ABM in APAC
11 Dec 2017
How to Buy Bitcoin in Singapore
08 Dec 2017
Here's What It Takes to be a Digital Marketer in 2018
28 Nov 2017
How Is ABM Different From Inbound Marketing?
14 Nov 2017
How to Map Accounts for Account-Based Marketing
27 Oct 2017
32 Essential B2B Marketing Terms You Need To Know In 25 Words Or Less
23 Oct 2017
4 Facebook Messenger Workflows to Drive B2B Leads
18 Sep 2017
B2B Blogs: Your Holy Grail To Increasing Your Website Traffic
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