As we all know, Pokémon Go has taken over the world. Because of this, Augmented Reality (AR) is now in the spotlight as a medium for the future of branded entertainment.
But is it really a recent phenomenon or does have roots that extend far into the past? Check out our timeline for the answer.
It’s quite surprising.
This little blast to the past showed that the technology is usually available years ago. But it only goes mainstream once it catches the right wave. Snapchat and PKMGo are probably the mass market's first contact with AR.
So it looks like AR's turning out to be the real thing.
What say you? Let us know in the comments below!
Header image: Tom@ Flickr